Google Business Profile Optimisation: Get More Calls and Leads

Complete every available field (name, address, phone, website, hours, services), add high-quality photos weekly, post updates regularly, select the most specific business categories, actively manage reviews (respond within 24 hours), use the Q&A feature to pre-populate common questions, and add all your services with descriptions and pricing. Businesses with complete profiles receive 7x more clicks than incomplete ones.

Aim for at least 50 reviews with a 4.5+ star rating to compete effectively in local search. Businesses with 50+ reviews appear significantly more often in the Google Map Pack. More importantly, focus on recent reviews — Google values recency, so a steady stream of 4-5 new reviews per month is more valuable than 100 old reviews. Always respond to every review, positive or negative.

Post at least once per week on your Google Business Profile. Effective post types include completed project photos with descriptions, special offers or seasonal promotions, helpful tips related to your services, team updates and behind-the-scenes content, and event announcements. Regular posting signals to Google that your business is active and engaged, which positively influences your local search ranking.

Yes, Google Business Profile supports multiple locations. Each location should have its own verified listing with unique photos, posts, and review responses. For service-area businesses that travel to customers, you can define your service area rather than a physical address. Managing multiple locations effectively requires consistent NAP information and location-specific content for each listing.