Example: Electrical Contractor Lead Generation

1The Challenge

Spark Solutions Electrical was a well-established electrical contracting business in Johannesburg with 12 years of experience and a team of 8 qualified electricians. Despite their expertise and excellent track record, they were struggling with inconsistent lead flow. Their website was a basic WordPress site built 5 years ago that generated only 3-5 enquiries per week. Most of their business came from word-of-mouth referrals, which were unpredictable and declining. They were losing potential customers to competitors who appeared higher in Google search results and responded faster to enquiries. During load shedding periods — when demand for electrical services peaked — they were missing dozens of calls because their team was on job sites.

3The Results