Example: Sandton Plumbing Lead Generation
Example project: this is an illustrative scenario showing how we approach this type of business. It is not a real client, and all figures are illustrative.
1The Challenge
AquaFlow Plumbing was spending R25,000 per month on Google Ads but generating only 30-40 leads, with a cost per lead of R625-R833. Their landing pages were generic, their follow-up process was manual (the owner personally called every lead), and they had no system for lead qualification. As a result, they were spending significant time on unqualified leads — price shoppers, enquiries outside their service area, and non-urgent requests that never converted. Their website conversion rate was 1.8%, and their lead-to-customer conversion rate was only 12%.
2The Solution
RaveDigital redesigned their digital presence with a focus on conversion optimisation and lead quality. The new website featured AI-powered chat that qualifies leads in real time, asking about location, urgency, budget, and service type before capturing contact details. Location-specific pages for Sandton, Fourways, Bryanston, and surrounding areas improved local SEO rankings. Automated email and WhatsApp follow-up sequences ensured no lead was forgotten. A custom dashboard gave the owner real-time visibility into lead quality, source, and conversion status.
3The Results
Cost Per Lead
Monthly Leads
Website Conversion
Lead-to-Customer
Ad Spend
Illustrative scenario over 4 months
Founder & Lead Developer at RaveDigital, building websites for South African businesses since 2014.
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Everything you need to know about using AI to automate your website, capture leads, and grow your business in South Africa.
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