Sandton Plumbing Company Cuts Cost Per Lead by 65%
1The Challenge
AquaFlow Plumbing was spending R25,000 per month on Google Ads but generating only 30-40 leads, with a cost per lead of R625-R833. Their landing pages were generic, their follow-up process was manual (the owner personally called every lead), and they had no system for lead qualification. As a result, they were spending significant time on unqualified leads — price shoppers, enquiries outside their service area, and non-urgent requests that never converted. Their website conversion rate was 1.8%, and their lead-to-customer conversion rate was only 12%.
2The Solution
RaveDigital redesigned their digital presence with a focus on conversion optimisation and lead quality. The new website featured AI-powered chat that qualifies leads in real time, asking about location, urgency, budget, and service type before capturing contact details. Location-specific pages for Sandton, Fourways, Bryanston, and surrounding areas improved local SEO rankings. Automated email and WhatsApp follow-up sequences ensured no lead was forgotten. A custom dashboard gave the owner real-time visibility into lead quality, source, and conversion status.
3The Results
Cost Per Lead
Monthly Leads
Website Conversion
Lead-to-Customer
Ad Spend
Results measured over 4 months
"We're getting more than double the leads at less than half the cost. The AI qualification means I only speak to people who actually need a plumber in my area. Game changer."
RaveDigital Team
AI Website Automation Specialists with 5+ years of experience building lead-generating websites for South African businesses.
More Case Studies
How an Electrical Contractor in Johannesburg Tripled Their Leads
Electrical Contracting — Johannesburg, Gauteng
Read more Case StudyPretoria Construction Company Wins R2.4M in New Projects
Construction & Renovation — Pretoria, Gauteng
Read more GuideAI Website Automation: The Complete Guide for South African Businesses
Everything you need to know about using AI to automate your website, capture leads, and grow your business in South Africa.
Read moreWant Results Like These?
Get a free consultation and see how AI can transform your business.